Aerial photograph of the competition site© HBS39 GmbH & Co. KG, Ronald Pietsch, Rolandstraße 44, 40476 Düsseldorf. Fotographer: Peter Weihs
With the "NEW HEART on the block" project, die developer, in cooperation with the state capital Düsseldorf, are pursuing the goal of developing an identity-creating high-rise ensemble in a central location. The NEW HEART is to be positioned as a new centerpiece north of Düsseldorf's city center and act as an urban and architectural landmark with radiance beyond the city.
As part of the high-rise framework plan and due to its location, connectivity and visibility along the urban centre at the urban junction Kennedydamm and close to the Rhine, the site Hans-Böckler-Straße 37-39 offers significant potential for implementation as a mixed-use neighbourhood.
The subject matter is to be the development of an urban building block as an "urban hub" with a broad mix of uses, which is to meet the future requirements for working, living and housing conditions on site, but at the same time is also there for everyone as an extroverted urban building block.
Here in the "NEW HEART on the block", a place of identification is to be created for the people living and working in the neighbourhood. With a mixture of high-quality, flexible office space, exciting living environments and offers in the multifunctional, possibly multi-storey base, the building complex should be attractive for everyone.
The resulting task lied in the development of an exciting and comprehensible urban derivation from the Kennedydamm context and a harmony with the Sky Office located opposite. An ensemble with perimeter and base buildings including one or more high points was expected, which will develop in unison with the existing and planned family of high-rise buildings in the surrounding area. A staggered height development of 70 to 90 m, up to the "Düsseldorf traditional skyline" of approx. 100 m, was to be examined.
Depending on the elaboration of perimeter and base buildings, a gross above-ground floor area of approx. 55,000 sqm was to be examined.
Plan of the competition site© [phase eins].
In addition to the Kö-Bogen by Daniel Libeskind, die developer have completed eight projects in the north of Düsseldorf with more than 160,000 sqm of office, gastronomy and showroom space in the last 10 years.
Now, die developer want to build on this and develop the new heart north of the city centre with the new project "NEW HEART on the block". Within the die developer group of companies, projects are managed as subsidiaries, including the promoting authority HBS 39 GmbH & Co. KG.
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